Have you had the good fortune to try Auntie Anne’s Pretzels? If you’re lucky enough to have one in your town (they’re popular in malls), you know that once you have one – you’re hooked. They’re a twisted up version of heaven.. whether you get the traditional salty kind or the amazingly decadent brown sugar and cinnamon variety, Auntie Anne’s has clearly made their mark in our hearts and stomachs.
I had the good fortune to meet Auntie Anne’s Pretzels social media director while I was at Social Slam in April. Actually – we never got to meet face to face even though we were in the same room but rather tweeted a lot back and forth. Once we both got settled back into our respective lives and offices, we had some face time thanks to Skype. Shannon single handily runs the social media voice for Auntie Anne’s and has done an amazing job of building the following of Auntie Anne’s. She gives the brand a fun and energetic voice and I can’t wait to dig deeper with her on my Atlantic Webworks blog.
But this post isn’t about business – this post is about the fact that you can make your very own Auntie Anne’s Pretzels without ever leaving your house. Shannon was gracious enough to send me TWO of the kits… one so I could make normal pretzels and the other to experiment with. Looking at some of the ideas on their site, I’m still getting drawn to the strawberry cheesecake with pretzel crust, but I haven’t decided yet.
Cassie and I decided that since I wasn’t working in the office this week, that it was finally time to make the first box. We cleared the kitchen and got busy. The at home kits have everything you need to make up to 10 pretzels in any combination you want. You want all salt or all cinnamon? There’s enough to make all of one kind or half and half. For this, we opted for half and half.
Once we got the yeast mixed in with the flour, we let it rise. This was the fun part because it has to rise for 30 minutes which means I got to hear Cassie count down the timer. Every 2 minutes. Finally it was time to get sticky with the dough!
Once we worked our dough, we sliced it and rolled it and twisted it into pretzels. Or at least what we considered to be pretzels… even threw a couple of letters in there for fun.
The good news is that all the time is spent in making them… baking them is quick! Directions say up to 10 minutes but we ended up baking them for 7. When we pulled them out, here was the result!
All I can say is as soon as I said “they’re ready” I had a full kitchen. Even the Rooster was standing there with his mustard waiting.
While the kits make great, homemade pretzels, they’re still not quite as good as getting them at an Auntie Anne’s storefront. But the kits made it easy and it was a fun activity to do with the kids. Couple of things that we’ll do different next time… I didn’t read the directions for the cinnamon ones thoroughly enough and ended up baking the pretzels with the cinnamon sugar on it. Bad idea. You should bake them plain, brush them with butter and THEN add the cinnamon sugar (yes, like the directions say… ). We ended up with a more caramelized pretzel but that didn’t prevent them from getting eaten
I would definitely recommend getting the kits – there are so many things you can do with them. I can’t wait to try one of the recipes and rumor has it, Shannon’s going to send me a couple of kits to give away after we do that post!
Thanks Shannon and Auntie Anne’s Pretzels!
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